The Science Of Memorable Brand Names

The Science Of Memorable Brand Names

When creating a name for a new product, service or firm, the number one rule is to make that new brand name memorable.

The reason is apparent: In case your customer cannot keep in mind the name of your product, the probabilities that he or she will search it out - a lot less suggest it to someone else - are slim to none. Forgettable names are worthless. Memorable names are priceless.

The bad news is that the majority companies ignore this rule and find yourself with product names that are about as memorable as a yesterday's lunch. The good news is that you don't have to settle for a forgettable name. Creating memorable names is simpler than you think.

All it's a must to do is take the following crash course in Nameonics - the science of memorable brand names.

Nameonics (sure, I am a word geek, and sure, I made that name as much as make this article more memorable) combines "name" with "mnemonics." As you may recall from English class, mnemonics are linguistic gadgets which are kind of like memory aids that make data simpler to remember.

Here are six fundamental Nameonics you should utilize to make the brand names you create more memorable:


Like catchy jingles, names that rhyme often stick in an individual's head whether they want it to or not. Rhyming works in multi-part names like Crunch 'n Munch and in shorter names like YouTube. Different examples of rhyming embrace Mellow Yellow, Lean Delicacies, and Reese's Pieces.


The human brain is hardwired to answer and store visual imagery. That is why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, be sure to think in photos as well as words.


Alliteration is among the commonest mnemonic devices. To create an alliteration, start each word in the name with the identical letter or sound. Bed, Bathtub & Past is an alliteration. Different examples embrace Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms could be created by respelling an existing word. Google is a respelling of the arithmetic term "googol". It's also possible to make a neologism by combining words. Snapple is a mixture of "snap" and "apple."


Buzz, bang, and thump are all onomatopoeia - words that sound like what they stand for. Brand name examples of onomatopoeia include Whoosh Mobile, Meow Combine, and KaBoom Energy Drink. Try adding some oomph to your names with onomatopoeia.


Need your new product to generate a Bunch-O-Business? Then a haplology could also be just the ticket. To create a haplology merely take a 3-word phrase and abbreviate the one within the middle. Examples embrace Toys "R" Us, Bug-B-Gone, and Land O'Lakes.

This Ain't Rocket Science

Nameonics is one science that does not require an advanced degree to practice. Anybody can use rhyming, imagery and different simple Nameonic strategies to make their brand name stand out from the competition and stick in the buyer's memory bank. Give it a try. You have obtained nothing to lose however a boring, hard-to-remember name.

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